Using the Right Metaphor Matters
August 4, 2016In a recent newsletter, we identified communication tips from FrameWorks Institute that can help the human service sector make the most of the new narrative. In addition to using the new frame, there are also words that we know are unproductive and can often invoke those cultural models the research shows undermine our best intentions. […]
Illinois Leading Change
July 22, 2016Since 2009, Illinois Partners for Human Services has been leading efforts to reframe and rebrand human services in Illinois. With a grant from the Chicago Community Trust, Illinois Partners engaged a consulting firm in Chicago to conduct focus groups throughout the state. The focus groups targeted, and the campaign seeks to enlist, those who would […]
Communication Tip #3: Do’s and Don’ts of Correcting Mistakes
June 24, 2016In a recent newsletter, we identified communication tips from FrameWorks Institute that can help the human service sector make the most of the new narrative. This week we are taking a closer look at a communication device that might be undermining our efforts to change common misperceptions about the work we do and those we […]
Communication Tip #2: Don’t Fall Into the Charity Trap
June 9, 2016In a recent newsletter, we identified communication tips from FrameWorks Institute that can help the human service sector make the most of the new Building Well-Being Narrative. This week, we are taking a closer look at one of the words often used to describe the sector that we have learned undermines our communication efforts: CHARITY. […]
Communication Tip #1: Match the Solution to the Problem
May 26, 2016In the last newsletter, we briefly identified communication tips from FrameWorks Institute that can help the human service sector make the most of the new narrative. Now we are taking a closer look at some of those tips and traps. Focus on Solutions: A primary goal of the sector’s communication efforts is to drive public […]