Harmful cultural models — or inaccurate “deeply held understandings that motivate thought and behavior in largely unconscious and automatic ways” — can influence policymakers’ application of harsh requirements that limit access to programs such as hunger prevention. The start of state legislative sessions offers an opportunity to provide reframed messages that background those unproductive models, […]

Thanks to you and other national, state and local human service organizations across the country, the National Reframing Initiative had a banner year. We’re excited to report the below progress in advancing the Building Well-Being Narrative in 2019. Implementation Highlights The National Reframing Initiative was pleased to welcome new partners, provide tailored training and technical […]

We love seeing reframing used in different contexts and venues. So we were delighted to read a September 26, 2019 Brookings Institution/Brown Center Chalkboard article by Dr. Dana Suskind, “What cutting-edge neuroscience tells us about early childhood development,” that uses framing techniques to broaden the conversation about research on language and brain development. Suskind is […]

Happy Halloween! To celebrate the holiday, we’re reviewing some common ways the human service sector can undercut its communications’ goals — specifically tactics that “spook” our audiences by activating a sense of fatalism, or a misperception that challenges are too big, complex and entrenched to address or solve. This limited outlook means the public thinks […]

As newsletter readers may recall, the National Reframing Initiative in February released its online Implementation Guide, a consolidated resource to help the National Reframing Network effectively reframe communications with the Building Well-Being Narrative and other strategies. Since most of the questions we receive from the Network relate to applying the frame to organization communications, we […]