Reframing Tricks and Treats to Avoid Fatalism

Happy Halloween! To celebrate the holiday, we’re reviewing some common ways the human service sector can undercut its communications’ goals — specifically tactics that “spook” our audiences by activating a sense of fatalism, or a misperception that challenges are too big, complex and entrenched to address or solve. This limited outlook means the public thinks […]

Facts matter and data has become ubiquitous in editorials, brochures, social media posts, websites, and other products. We in the human service sector tend to use numbers as advocacy tools, to portray the needs of our constituencies and communities, and to share the scope of our programs. Unfortunately, these common uses of data often fail […]