Shining a Light on the Solutions

Just after the election, the New York Times published an op-ed that has important guidance for the human service sector as we seek to engage the public’s support to address key societal challenges. “When Reportage Turns to Cynicism,” authored by David Bornstein and Tina Rosenberg of the Solutions Journalism Network, analyzes the impact of a […]

The goal of the National Reframing Initiative is to build public understanding and support for the broader human service sector. We know through the FrameWorks Institute’s extensive research that the Building Well-Being Narrative achieves this by helping people see the societal benefits of the sector’s collective work across the lifespan, from advocacy and research, to […]

Why Not Tell Episodic Stories? In the last newsletter, we discussed the ways that “episodic” storytelling can limit the human service sector’s ability to engage the public in the policy and systems solutions to the challenges we address. Common examples of episodic storytelling in our sector include spotlighting individuals who have either been helped by […]

The National Reframing Initiative seeks to build Americans’ understanding of the human service sector and build public will for policy and systems solutions to the challenges it addresses. The FrameWorks Institute’s communications research shows us that using the Building Well-Being Narrative is quite effective in building a more expansive, more accurate view of the human […]

The human service sector plays an integral role in creating a vibrant, thriving society. Yet each year we find ourselves having to make the case, all over again, for critical funding and better policies, while competing for limited and insufficient resources, attention, and investment. The power of reframing is that it helps us tell our […]