Capture the True Value of Human Services with Reframing
Capture the True Value of Human Services with Reframing
Increasingly, philanthropic and government partners are recognizing the true value that human service organizations provide to our communities by building everyone’s well-being. One of the latest instances is observed by Susan Dreyfus, president and CEO of the Alliance for Strong Families and Communities, in a December 18, 2019 “Commentary: Strengthening Human Services Community-Based Organizations” in […]
Reframing Tricks and Treats to Avoid Fatalism
Happy Halloween! To celebrate the holiday, we’re reviewing some common ways the human service sector can undercut its communications’ goals — specifically tactics that “spook” our audiences by activating a sense of fatalism, or a misperception that challenges are too big, complex and entrenched to address or solve. This limited outlook means the public thinks […]
Don’t Go It Alone: Revisiting the Implementation Guide
As newsletter readers may recall, the National Reframing Initiative in February released its online Implementation Guide, a consolidated resource to help the National Reframing Network effectively reframe communications with the Building Well-Being Narrative and other strategies. Since most of the questions we receive from the Network relate to applying the frame to organization communications, we […]
New Report Uses Reframing Strategies to Explain Nonprofit Sector
The National Council of Nonprofits, a National Human Services Assembly member, in September released the report “Nonprofit Impact Matters: How America’s Charitable Nonprofits Strengthen Communities and Improve Lives,” demonstrating nonprofits’ commonalities and aligned interests to enable them to “advance their missions even further to shape a better future for everyone.” “Nonprofit Impact Matters” artfully incorporates […]
FrameWorks Institute Reframes “Two-Generation” Approach
Our friends at the FrameWorks Institute recently released a new playbook, “Framing Two-Generation Approaches To Supporting Families,” that offers guidance on how to effectively communicate the value of “two-generation” or “whole family” approaches. The two-generation, or 2Gen, concept is designed to ensure that work with families pays equal, intentional efforts to build the well-being of […]