Austin Flexes its Reframing Muscles

This week, we share the recent reframing efforts of One Voice Central Texas, a coalition of nearly 100 health and human service organizations serving Austin and surrounding counties. In April of this year, Ilsa Flanagan conducted a day-long workshop on reframing human services for members and partners of the coalition. The participants enthusiastically embraced what […]

The Building Well-Being Narrative for human services is demonstrated to improve the public’s understanding and support for the full range of the sector’s work. As important as the narrative is itself, there are additional storytelling components that impact how an audience will translate a message. In the last newsletter, we talked about some specific phrases […]

In a recent newsletter, we identified communication tips from FrameWorks Institute that can help the human service sector make the most of the new narrative. In addition to using the new frame, there are also words that we know are unproductive and can often invoke those cultural models the research shows undermine our best intentions. […]

Since unveiling the Building Well-Being Narrative in November of last year, the Reframing Network Newsletter has been devoted to unpacking each of the narrative elements of the frame: The Value of Human Potential; Construction Explanatory Metaphors; and Life Cycle Explanatory Examples. As Nat Kendall-Taylor, CEO of FrameWorks Institute, demonstrates in his recent APHSA blog post […]

After spending the last several newsletters breaking down each narrative element of the new frame for human services, now is a good time to pull it together in the complete Building Well-Being Narrative. FrameWorks Institute’s research demonstrates that it is the use of the entire Building Well-Being Narrative that has the biggest impact on increasing […]