FrameWorks Institute’s Sweetland Provides Advocacy Reframing Insights

As noted in the last newsletter, the National Human Services Assembly’s second What the Hill podcast on October 9, 2018, featured sociolinguist Julie Sweetland, Vice President for Strategy and Innovation at the FrameWorks Institute. Sweetland joined the National Assembly’s public policy team, Marie Camino and Brandon Toth, to offer guidance on how human service advocates […]

Human Services Council (HSC), a National Reframing Initiative partner and early adopter, this year successfully reframed the signature campaign it co-leads to Strong Nonprofits for a Better New York. That change, accompanied by reframed messaging targeting media and policy influencers, yielded big results in the state’s fiscal year 2019 budget for human services. Strong Nonprofits […]

In advance of the November 6, 2018 mid-term election when Americans will vote to fill federal, state, and local offices, human service organizations will have opportunities to meet with Members of Congress during their district visits and attend candidate forums. The House of Representatives recesses for a district work period from October 12 until November […]

“Lawmakers, Ask Human-Service Experts About New Approaches on Federal Programs,” an opinion column by National Human Services Assembly CEO Lee Sherman in the August 15, 2018 issue of The Chronicle of Philanthropy, explains how parts of the Administration’s June proposal, “Delivering Government Solutions in the 21st Century,” reflect, and would reinforce, public misperceptions of human […]

True reframing integration means weaving the approach into the fabric of your organization, making it automatic and easier to adopt for staff now and in the future. Beyond simply reframing specific content, sustainability is achieved when reframing is established as the lens through which to make communications, development, and policy decisions across the organization. One […]