As readers know, the National Reframing Initiative has been developing communications resources to make the case for funding human services during the age of COVID-19. The latest in the series is a sample message for potential donors around food and nutrition support that has become a dire need. To fulfill our potential, we all need […]

We know that we need sustained public and private action to address the COVID-19 crisis and rebuild in its aftermath. Unfortunately, individualism is a common communications trap that implicitly gives government and other institutions permission not to respond to the economic effects of the Coronavirus. When the public defaults to individualism, they associate a person’s […]

As attendees of the National Reframing Initiative’s webinar, Human Service Messaging During the COVID-19 Crisis, know, we’ve been developing resources to help you make the case for human services support and funding. The resources were developed in response to our recent survey of the Network regarding desired resources to support the human service sector’s message […]

Human service organizations across the country are playing a uniquely challenging role as part of the nation’s response to COVID-19, delivering essential services during a constantly evolving public health crisis while planning for the long-term needs that communities will face in the recovery phase. Recognizing that the pandemic will place a strain on an already […]

Last year, we told you about the success of National Reframing Initiative partner Illinois Partners for Human Service’s digital marketing campaign, “Our Shared Human Story” (OSHS). OSHS “is a campaign aimed at increasing awareness of the sector and changing public perception of human services.” Illinois Partners, a statewide coalition of over 800 human service organizations, […]