We’re All In This Together

In the March 9 newsletter, we talked about how right now the public is primed to understand issues and process information through the “separate fates” cultural model, the belief that what happens to an individual only affects that individual and their immediate circle. This perspective masks the collective benefits of human services, making it harder […]

This time of year finds the human service sector focused on engaging the public around budget decisions taking place in statehouses and in Washington, DC. We all know that rallying public support for budget priorities can be tricky. Luckily, research from the FrameWorks Institute can help us be more intentional in how we go about […]

Since 2009, Illinois Partners for Human Services has been leading efforts to reframe and rebrand human services in Illinois. With a grant from the Chicago Community Trust, Illinois Partners engaged a consulting firm in Chicago to conduct focus groups throughout the state. The focus groups targeted, and the campaign seeks to enlist, those who would […]

In the last newsletter, we briefly identified communication tips from FrameWorks Institute that can help the human service sector make the most of the new narrative. Now we are taking a closer look at some of those tips and traps. Focus on Solutions: A primary goal of the sector’s communication efforts is to drive public […]